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Consequently, the viewer can understand the artist’s experience of the world through the painting. which has been detached from the place and time in which it first made its appearance “(p 9).The image reflects its creator’s way of seeing and the era he lived in. people in the Middle Ages would see fire differently from us due to their belief in hell fire.įor Berger, “An image is a sight which has been recreated or reproduced. It follows that what we see is affected by our experiences, knowledge and beliefs “ The way we see things is affected by what we know or what we believe” page 8 of Ways of Thinkinge.g. We learn to see before we learn to speak and it is sight that enables us to make sense of our environment and our place in it. Finally, in chapter 7, he examines the impact of advertising photography on today’s consumerist society. In the third area, chapter five, Berger maintains that, as oil paintings are linked to ownership and the buying power of wealth, they reflect the importance and power of money. The second area, chapter three, deals with the nude in western art and demonstrates how women have and are being objectified both in art and now in photography. Berger maintains that the way we see things is determined by what we know and that photographic reproductions, monetary value and academics have distorted the true meaning of images.
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The first area covered, chapter one of the book, deals with how we see things.
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Although the book contains seven chapters, three are made up of images alone, and the book covers the same four areas as the television series.